Apple surges ahead of Google in mobile ads

“Mobile ad network Adfonic said that Apple accounted for 37% of all mobile ad impressions on its network in the third quarter, with Samsung the second-most popular at 24%, and the rest trailing some ways behind,” Anindya Batabyal reports for The Motley Fool. “It is interesting and informative to see what happened in the fourth quarter. In its AdMetrics report, Adfonic notes that Apple increased its lead over Samsung by three percentage points without much impact from the iPhone 5, which only hit the market at the end of the third quarter. It was quite impressive for Apple in the fourth quarter. With Apple’s iOS enjoying both higher click-through rates and eCPMs than Android, Apple has won the overall mobile OS popularity contest amongst both advertisers and users in the fourth quarter, at least according to mobile ad platform MoPub.”

“Ads that run on Apple’s iPhone command significantly higher prices than those on Android, and way higher prices than any other mobile platform, according to a report from mobile browser maker Opera Software, which also operates a mobile ad network,” Batabyal reports. “The iPhone leads the smartphone OS pack with an average eCPM of $2.85… followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind these two. The iPad in particular gets the highest effective cost per 1,000 impressions (eCPM) of all devices — $3.96 to the iPhone’s $2.85 and Android’s $2.10.”

atabyal writes, “Apple has really taken out a significant chunk of Google’s market. It will affect the Google ecosystem, putting it back in the same game of their apps lagging behind Apple, and that’s not a good position for them to be in.

Read more in the full article here.

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[Thanks to MacDailyNews Reader “Bill” for the heads up.]