Here’s an achievement certain to be trotted out at Apple’s next big media event. Harris Interactive on Thursday declared the company the top U.S. brand across a trio of consumer electronics categories – the only three in which it’s rated.
According to Harris Interactive’s 2013 EquiTrend survey, which polls some 38,000 U.S. consumers about their brand preferences, Apple dominated not only the tablet segment, but the mobile phone and computer segments, as well.
Quite the hat trick, and one Apple has pulled off for two years running now, beating out some serious competition. In the computer category, Apple bested Hewlett-Packard, Dell and Sony; in the tablet category, it surpassed Amazon, Google and Samsung; and in the mobile phone segment, it beat HTC, Samsung and LG.
Said Harris Interactive senior VP Manny Flores, “… What really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study.”
And that’s worth noting. Harris Interactive’s Brand Momentum category measures – among other things – ubiquity, future outlook, leadership and popularity. In the eyes of U.S. consumers, Apple clearly meets its brand promise.
I have an iPad 2. I don’t use it very much, but it’s there for me whenever a new game comes out … or whenever my Macbook is just out of reach.
The iPad 2 came out on March 11, 2011. In the grand scheme of things (and I’m not talking about the “cosmic calendar” from “Cosmos”), three years is nothing. But when it comes to consumer tech, my iPad is ANCIENT. If you count the two iPad mini models, five new iPads have launched since my iPad 2 first hit store shelves. Five! In three years!
Every time I look at my iPad, I think about how I want a new one. The new models are lighter, thinner and faster, and all have better screens. I haven’t upgraded from iOS 6 to 7 because I’ve heard it doesn’t play well on the iPad 2. But I’m not going to upgrade my iPad, because I don’t use it enough and it still works fine.
But that got me wondering: When is the right time to upgrade your mobile tech?
I like to buy a really good (but not usually top-tier) piece of tech, then run it into the ground before I upgrade. If you’re the type of person who needs to have the latest-and-greatest everything, this advice doesn’t really apply to you. But if you’re like the rest of us, and you just want to know when to pony up for a new gadget, read on.
Let’s start with tablets, since that’s what got me into this whole mess.
iPad: For new iPads, Apple usually tosses in a slightly more powerful processor and makes the device a little thinner. Sure, there are bigger changes from time to time – like adding a Retina display – but those are more uncommon than you might think. Plus, iPads are incredibly expensive (relative to most other tablets), so upgrading is more of a financial commitment here than in other instances.
- Liberal Verdict: Every other generation. Got an iPad 2? Get a 4th-gen, then, too.
- Conservative Verdict: Every three or four generations, or when a bunch of apps no longer support your device.
Android Tablets: To be honest, I’m not too familiar with the Android tablet landscape. I know it’s dominated by the Nexus 7, but that’s a relative newcomer to the field, and it’s hard to gauge just how much innovation Google’s going to throw at that line each upgrade. Android tablets are relatively inexpensive (especially when compared to an iPad), so upgrading is less of an investment, but there aren’t too many massive upgrades from one generation to the next, so upgrading isn’t a necessity.
- Liberal Verdict: Every generation.
- Conservative Verdict: When your device isn’t eligible for the newest major Android OS.
Kindle Fire Tablets: Like the Nexus line, the Kindle Fires are also relative newcomers to the tech scene. But Amazon has impressed me with how much it has added to each release. When you compare it to the latest Kindle Fire, the first-gen Fire I bought in the fall of 2011 is like a weird second-cousin that you avoid at family gatherings. Amazon’s added a ton of new software features – like FreeTime and Mayday – and has also launched tablets with bigger screens, which is an (obvious) big difference. At some point, though, Amazon will slow down its massive updates; until then, new Fire tablets seem like a reasonable investment.
- Liberal Verdict: Every generation.
- Conservative Verdict: When your toddler drops it one-too-many times and it doesn’t work anymore.
I think it’s a big lie that you need to upgrade your phone every two years. Just because your carrier gives you a big time discount to get a new device doesn’t mean you need to take them up on their offer. They’re only giving you that discount to lock you into another two-year deal; if you don’t upgrade (or buy your phone outright), you can opt out at any point with no penalty.
Verizon, AT&T, Sprint and T-Mobile all recently introduced plans that let you upgrade your phone whenever the wind changes. But that program isn’t for us – that’s for the tech elite.
iPhones are like iPads – rarely does one generation to the next do much to wow me. The iPhone 6 will have a bigger screen, which is (arguably) the best improvement since Siri was added back with the 4S. But is it enough for me to upgrade just a year after I got my iPhone 5? Probably not.
Android devices can become obsolete much more quickly, especially if the manufacturer doesn’t get the latest version of Android to your device. Buying a Nexus will negate this problem, as will buying the top-tier devices, like the Galaxy S4 or HTC One M8. But if you’re buying mid-range, you might run into issues – and you’ll want to upgrade more quickly.
- Liberal Verdict: As soon as you’re eligible for an upgrade.
- Conservative Verdict: When your device won’t get the latest OS update, or when you drop it so many times that you can no longer read the screen.
Two months ago, Barnes & Noble announced that it will stop manufacturing Nook tablets itself and instead seek partnerships with third-party manufacturers to build a co-branded line of tablets. The company is rethinking its stance, however, perhaps as a result of a change at the top. Last month, CEO William Lynch resigned and Michael Huseby was appointed president of the company and CEO of Nook Media. Huseby provided an optimistic outlook on the future of Nook tablets in a Q1 2014 earnings press release today. “The company intends to continue to design and develop cutting-edge Nook black and white and color devices,” Huseby said. “We will continue to offer our award-winning line of Nook products, including Nook Simple Touch, Nook Simple Touch with Glow Light, Nook HD, and Nook HD+ at the best values in the marketplace.”
Read the full story at Ars Technica.
If you’ve been waiting for a price drop to buy a Microsoft Surface tablet, your time is now. Microsoft recently announced a significant price cut in its entry-level Surface RT tablets. These are the less powerful Surface tablets on the market, and don’t run the full version of Windows 8. However, the Surface RTs are decent in their own right, and are now $150 cheaper. A 32 gig model now runs $349, and doubling the storage to 64 gigs will cost $100 more at $449. The price cut was likely the result of a few factors, including poor sales numbers and new models likely to hit store shelves later this year. The line of Surface tablets has yet to truly take off, but Microsoft is rumored to be debuting new accessories for the Surface soon, including a battery-equipped keyboard cover. If you’re looking to try out a lite version of Windows 8 or are just looking for a mid-range tablet option, the Surface RT is now available at $349, its lowest price ever.
Its literally raining rumors when it comes to the new Nexus 7. We have seen the leaked photos, specifications and what not. A new rumor suggest that the much awaited second generation Nexus 7 tablet will hit the shelves on 31st July with the price tag of $269, for the 32GB model. On the other hand, the 16GB model is expected to be priced at $229.
If you are thinking about buying the Retina display iPad or an iPad 2, check the offer Best Buy have for you. The retail giant has a limited time offer going on that entitles you to a free $50 gift card with the purchase of Retina iPad or iPad 2. If you purchase an iPad mini from Best Buy, you will get a $25 gift card. The offer is valid for all the iPad Models – Wifi and Cellular-starting from 16GB to 128GB. The offer is valid from 20 July to 22 July.
We still have a few days until the new Nexus 7 is officially unveiled, but we are all impatient and excited about the tablet, so here we go. Feast your eyes on this. @evleaks has come across the alleged device’s official press render.