Apple grabs another gaming executive with appointment of Xbox Live marketing chief

Apple has named former Microsoft Product Marketing chief Robin Burrowes as the head of App Store Marketing for iTunes Europe, becoming the latest games executive to join Apple’s ranks.

MCV reports that Burrowes worked at Microsoft for seven years, where he was responsible for product, business and marketing management of Xbox LIVE across the Europe, Middle East and Africa (EMEA) region.

Burrowes was one of the main figures behind the promotion of Microsoft’s latest Xbox dashboard update and previously worked for MSN and UK retail store HMV. His LinkedIn profile suggests that he joined Apple in January, to help the company promote its iTunes service and App Store across Europe.

As MCV points out, Burrowes isn’t the first high-profile British gaming figure to make the jump to Apple. The Cupertino-based company welcomed former Nintendo PR boss Robert Saunders early last year, adding former Activision, EA and Xbox PR boss Nick Grange to focus on PR for its hardware products.

It’s the second European hire that we have become aware of this week, with Apple appointing Dixons Retail CEO John Browett as its new senior vice president of Retail, reporting directly to Apple CEO Tim Cook.

Browett has been CEO of Dixons since 2007 and will join Apple in April, becoming immediately responsible for the company’s retal strategy and “continued expansion of Apple retail stores around the world.”

Apple has declined to comment on its new hire.


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