Tablet forecast by IDC for 2012 and onwards
IDC analysts have shared their tablet forecast report for the year 2012 and onward. They have predicted that company will reach sales of 122.3 million units by the end of this year. This unit sale is much more than the previous forecast that was 117.1 million units. They have further anticipated that the sale of tablet will reach to 172.4 million units by 2013, previously forecasted as 165.9 million units. IDC research director, Mr. Tom Mainelli has explained reason behind changing prediction. He proclaimed this is because of the increased traction from the Android tablets and due to strong expected sales of Apple’s iPad mini and refreshed full sized iPad.The previous anticipation of sales was 261.4 million units worldwide by the end of 2016, which now has reached to 287.7 million units.
Mainelli has cited the names of solid products from Amazon, Google, Samsung and others when he was sharing his view about increased traction from Android. He proclaimed that tablet demand will amplify in fourth quarter and so on as market is encountering shift towards the smaller mobile size screen and lower prices.
In addition with the unit sales prediction, IDC analyst has also shared operating system share in the tablet market and forecasted that Android growth will increase. IDC is expecting that Android share will increase to 42.7% in 2012 from 39.8% in 2011. At the same pave, Apple has encountered little dropped out sales which are from 56.3% in 2011 to the 53.8% in 2012. In the long term, IDC believes that share of Windows 8 and RT will pull more market share from Android and iOS devices. It is expected that market share for Windows 8 and RT will shot from 1% of 2011 to 2.9% in 2012 and more than 10.2% by the year 2016.
Mr. Ryan Reith, program manager IDC mobile device tracker, believes that Android has taken full advantage from the breadth and depth of tablet market as it has already done in the smartphone space. In the emerging markets of low cost, Android tablets will enjoy growth and eliminate barriers of low cost production. In simpler words, Android tablets will enjoy captivating consumers where they cannot afford high costing iPads. These consumers will welcome Android tablets as they have done with smartphones.
Another reason for the expansion of tablet market is eRaader’s expense. IDC believes that Front lit eReaders from B&N and Amazon has captured interest of consumers. They further believe that consumers will still prefer the multi use of tablets instead of eReaders. Thus eReader’s sale will drop from 27.7 million units of 2011 to 19.9 million units in 2012.
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