Microsoft cuts Xbox One price to £399.99 in the UK, Titanfall bundle pre-orders to cost the same

169194789 520x245 Microsoft cuts Xbox One price to   399.99 in the UK, Titanfall bundle pre orders to cost the same

Microsoft is cutting the price of the Xbox One to 399.99 in the UK, as it seeks to stimulate sales alongside its highly-anticipated first person shooter exclusive Titanfall.

The reduced price tag will take effect this Friday (February 28), exactly two weeks before the new title from Respawn Entertainment hits store shelves in the region. While stocks last, Microsoft will also throw in a free copy of Titanfall if you pre-order the title alongside a new Xbox One. That means you’re picking up the console for 30 less, with a full-price game (anywhere up to 50) for a grand total of 80 in savings.

The new Titanfall bundle will also be available in the US, although Microsoft will be sticking to its original price of $499 for the Xbox One.

There’s more! From today in the UK: pre-order #XboxOne with #Titanfall 399.99 Details: http://t.co/o8wqpY6CL9 pic.twitter.com/8ZpTcnTMBZ

– Xbox UK (@xboxuk) February 24, 2014

While the Xbox One is selling well, in these early months it’s started lagging behind the PlayStation 4 in crucial markets such as the US. While sales figures for the UK haven’t been broken out, this would suggest Sony is building a significant lead – or that Microsoft is at least worried that it’s about to do so. Titanfall is arguably the Xbox One’s biggest exclusive so far, so it should come as no surprise that Microsoft wants to maximize its potential to tempt new customers away from its closest rival.

Read Next: Xbox One review: A multimedia extravaganza that also plays games / Why PlayStation 4 was the best-selling next-gen console in the US last month

Image Credit: GLENN CHAPMAN/AFP/Getty Images

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